Apple’s Wallet app is designed to serve as a convenient storage solution for digital payment methods, IDs, boarding passes, and car keys, streamlining user access to important information. However, the introduction of a controversial feature in early 2025 caused dissatisfaction among users when Wallet began sending ads through push notifications. These ads were linked to promotions for Apple’s products, like the F1 movie, leading many to view them as an unwelcome distraction on a platform meant for efficiency and convenience.
In response to user feedback, Apple has made notable changes with the release of iOS 26. The latest update empowers users with the option to disable Wallet ads, allowing for a more enjoyable and uninterrupted experience while using the app. Although this feature is enabled by default in the new operating system, users can easily turn it off by following a few straightforward steps.
To disable the ads, users should first open their Wallet app, locate the '…' button in the top-right corner, and tap on it. From there, they will find the Notifications option, where they can scroll down and toggle off the setting labeled Offers & Promotions. This simple action will prevent the app from sending advertising notifications.
Additionally, the updated Notifications menu offers users control over other types of alerts. Users can mute notifications regarding orders, payments, and app updates, as well as manage transaction notifications by customizing alerts for specific payment methods or services like Apple’s Daily Cash. While these options were available before, the inclusion of Offers & Promotions in iOS 26 highlights Apple’s responsiveness to its customers’ concerns.
Though the default setting for ads is currently enabled, taking a few moments to adjust these settings can significantly enhance the user experience by minimizing disturbances. By following these steps, iPhone users can enjoy the Wallet app for its true purpose—providing a seamless way to manage digital credentials and payments without the interruption of unsolicited ads.