In a landmark event for gender equality in the tourism industry, Shaikha Nasser Al Nowais has been appointed as the first woman to lead the United Nations Tourism Organization, a historic achievement confirmed during the 123rd UN Tourism Executive Council session held in Segovia, Spain. Her formal election awaits ratification by the UN General Assembly, and she is expected to take office in January 2026 for a four-year term. This appointment breaks a 50-year precedent, marking a significant moment for international leadership and female empowerment within the global tourism sector since the organization's inception in 1975.
Shaikha Al Nowais’s appointment symbolizes a major leap forward in promoting diversity and inclusivity in high-level international roles. As the head of the UN's dedicated agency for responsible, sustainable, and universally accessible tourism, she is poised to influence global policies affecting tourism practices worldwide. Her appointment has drawn positive reactions from leaders in her home country, with UAE President Sheikh Mohamed bin Zayed Al Nahyan heralding it as a testament to the UAE's ongoing commitment to empowering women and fostering global collaboration in various sectors.
In her statement, Al Nowais dedicated her achievement to Her Highness Sheikha Fatima bint Mubarak, recognizing her as a critical supporter and advocate for the empowerment of Emirati women.
Boasting over 16 years of rich professional experience, Shaikha Al Nowais has held prestigious roles in both the corporate and tourism sectors. Previously serving as Corporate Vice President at Rotana Hotels, she is also the Chair of the Abu Dhabi Chamber’s Tourism Working Group and a Board Member of the Abu Dhabi Businesswomen Council. Her extensive background in corporate governance, strategy development, and tourism management positions her well to navigate complex challenges in the sector, further enhancing the UAE's reputation for leadership and diversity.
As the incoming Secretary-General, Al Nowais has laid out an ambitious Five-Pillar Vision for global tourism that includes: 1. **Responsible Tourism**: Elevating environmentally conscious and sustainable travel practices worldwide. 2. **Digital Innovation**: Spearheading the incorporation of advanced technologies and artificial intelligence in tourism operations. 3. **Sustainable Financing**: Working towards greater global investment in tourism infrastructure and development. 4. **Youth and Women Empowerment**: Creating opportunities for underrepresented groups in the tourism industry. 5. **Transparent Governance**: Advocating for accountability and the highest standards in international tourism management.
Through her pioneering vision and leadership, Shaikha Al Nowais aims to set new global benchmarks for inclusivity, innovation, and sustainability, reinforcing the UAE's commitment to fostering women leaders in international governance.